ICYMI: TransUnion (NYSE: TRU) introduced at this time a collaboration with Canvas Worldwide, the world’s second-largest unbiased media company. This collaboration will allow Canvas purchasers to faucet into TransUnion’s strong view of customers, anchored in offline knowledge, machine studying and automation. In consequence, it is going to simplify and drive smarter viewers planning, allow customized viewers creation and optimize measurement for a number of the world’s premier advertisers.
The brand new partnership opens the door to deliver extra data-driven advertiser options leveraging superior lookalike modeling, customized viewers creation and omnichannel activation to the market.
TransUnion’s privacy-first strategy to identification and people-based audiences and knowledge supplies a strong image of individuals, households and units with the viewers constructing expertise to shortly and simply uncover proprietary shopper attributes and segments. Knowledge-driven shopper insights can energy viewers personalization to finest match context, advertising channel and buyer journey stage — enabling a number of company use instances.
Collectively, Canvas and TransUnion now allow the supply of extra related messages — higher aligned throughout the buyer journey — enhancing the general expertise throughout advertising channels.
“This becoming alliance permits TransUnion to champion strong and exact knowledge options and expertise to the market,” mentioned Frans Vermeulen, Vice President, Technique & Market Growth, Media & Leisure Vertical at TransUnion. “Working with Canvas to ship these options to premium advertisers retains TransUnion nicely positioned to proceed empowering the promoting ecosystem with a three-dimensional view of identification masking folks, households and units.”
The mixed power of TransUnion and Canvas improves the precision and amount of the info suite Canvas purchasers can faucet into, delivering a brand new, closed-loop viewers administration functionality, permitting for extra subtle knowledge evaluation and highly effective viewers insights.
“As a number one unbiased company, we’re tuned into new developments on this planet of selling expertise and centered on making these improvements accessible to our purchasers — relatively than retrofitting legacy options that don’t make sense,” mentioned Greg Johns, Canvas Worldwide’s Chief Product Officer. “TransUnion’s lengthy historical past as a steward of shopper knowledge allows the supply of a privacy-conscious portrait of the patron that our advertising purchasers use to construct a related journey from marketing campaign thought all the way down to reside messaging activation.”
About TransUnion (NYSE:TRU)
TransUnion is a world info and insights firm that makes belief potential within the trendy economic system. We do that by offering an actionable image of every individual to allow them to be reliably represented within the market. In consequence, companies and customers can transact with confidence and obtain nice issues. We name this Data for Good.®
A number one presence in additional than 30 nations throughout 5 continents, TransUnion supplies options that assist create financial alternative, nice experiences and private empowerment for a whole bunch of thousands and thousands of individuals.
http://www.transunion.com/enterprise
About TruAudience by TransUnion
Powered by a three-dimensional view of individuals, households and units, TruAudience® options supplies exact, scalable identification to allow viewers focusing on and shopper engagement throughout offline, digital and streaming environments. To study extra, go to http://www.truaudience.com
About Canvas Worldwide
Named Adweek’s 2020 Breakthrough Media Company of the 12 months, Canvas Worldwide is an unbiased media company that gives progressive advertising options for manufacturers seeking to problem standard considering and as an alternative make their very own daring strokes. Launched in 2015, the company is twin headquartered in Los Angeles and New York, with regional workplaces in Chicago, Dallas, Denver, and Atlanta. Named “Most Modern Media Company” by Marketing campaign U.S., Canvas Worldwide companies world-class purchasers similar to Hyundai, Kia, Genesis, United Artists Releasing, Starz, McDonald’s and extra. The company’s tradition is constructed round the concept with a view to obtain something nice, one should at all times first “Problem the Snug.” To study extra, go to: http://www.canvasworldwide.com.
