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With over 120 billion items of non-public care packaging getting used yearly and 69% of us wanting to cut back our plastic consumption, there’s a actual want for options that design out waste but additionally that clients wish to use.
KANKAN is an easy at-home refill and reuse answer for private care. Their high quality, plant-based necessities are supportive for pores and skin well being and wellness, but additionally profit Mom Earth.
Now elevating on Seedrs, we had the pleasure of chatting with co-founders Elizabeth Flanagan and Mary McLeod about sustainability and the inspiration behind KANKAN London.
Why is self care necessary to you and the way did that affect launching KANKAN?
Life has turn out to be more and more taxing – work calls for, house and household life, and the on a regular basis navigation of city residing all takes its toll. Add to the combination the constructing eco- nervousness that’s felt globally it’s actually key to seek out moments of pause, reflection and self care amongst all of it. You’ll be able to’t battle the battle when you’re not preventing match – mentally and bodily and emotionally.
You describe your client as ‘discerning, fashionable, and values wellbeing’, when did you discover that there was a market being underserved?
We stay in a incredible cultural hotspot of a metropolis the place we will entry probably the most wonderful services. However we discovered that when it got here to looking for pure and sustainable merchandise (particularly plastic-free merchandise) they felt very dated and didn’t converse to us. One factor we all know we’d like is a deeper connection to nature – There’s a lot pleasure and profit to be loved within the pure world and we needed to convey this into individuals’s lives, conveniently and in a contemporary, sustainable means.
Inform us in regards to the work you do surrounding sustainability.
We all know that Mom Nature is the best designer there’s, so our focus and guiding rules have been within the round financial system and trying to nature for inspiration. It appears sophisticated, however the round financial system relies on 3 fundamental rules:
1. Design out waste & air pollution.
2. Holding merchandise and supplies in use.
3. Regenerating pure techniques.
So, to make that relatable to KANKAN, we:
- Design out waste through the use of round assets (the refill can), through the use of recycled supplies in our dispenser, and utilizing mono-material to assist recycling and through the use of pure merchandise that don’t pollute or injury the atmosphere when used.
- We innovate and design the dispenser and pump to be a ‘endlessly’ object and encourage a tradition of refill and reuse by elevating and enhancing the client expertise. We construct into the design the power to switch elements relatively than the entire (ought to) you must substitute it for the long run.
- We decide to a quantifiable and vital regenerative plan (one tree = one can) that’s straight associated to our development. As we develop our influence does too!
What are a few of your notable achievements so far?
Getting exhibited within the Design Museum early on was an enormous thrill, as was being longlisted in Dezeen Awards – each for Can O’Goals – our first design of a dispenser that may work with a can.
We’ve had an important curiosity in retailers too which has propelled us to make sure that we’re retail prepared for our V.2 launch.
How do you propose to create a scalable and worthwhile enterprise mannequin?
We strongly imagine within the energy of brand name and storytelling. We’re actually true to our beliefs, which isn’t simply necessary to us, however to our clients that search for authenticity in manufacturers and companies.
We’re at present a d2c model, however we’ve bought a multi-channel technique – together with b2b and retail – which helps construct our model, cement our positioning along with driving revenues. We see the following step to proceed to construct model consciousness and publicity in each b2b partnerships and key retailers.
What does your group appear to be and what plans do you’ve got for hiring?
Our group is 4 at present, however we need to rent somebody with analytics and development experience, and we’d look to construct out our group that works throughout Advertising & Gross sales
A couple of private ones:
What do you like to do in your free time?
Heading to nature! You’ll discover us each heading for the hills (or seaside) as quickly as we will.
If you happen to weren’t constructing KANKAN, what do you suppose you’d be doing?
I did spend fairly a little bit of time on a undertaking concept in Portugal a number of years in the past. It was a quinta that we needed to construct a sustainable minded resort/retreat with permaculture gardens and vines – it was on the aspect of a mountain, close to the ocean and it was completely overgrown with brambles – however a lot potential!
What’s the most important lesson you’ve learnt up to now constructing KANKAN?
Belief the client. We’ve discovered a lot from going stay with our pilot (MVP) and leaning in to our clients and getting their suggestions on product and course of. We additionally love the goodwill that folks have for us, and for KANKAN. It’s by far the most effective a part of the job and we wish to do them proud.
KANKAN is straddling 3 markets (magnificence, wellness & subs) value £3B mixed, they’ve 11k timber planted, + 70k plastic diverted. Be part of their journey to offer private care with out the waste. Take a look at their marketing campaign pitch right here.
