A lot has been written concerning the looming finish to the Apple-Goldman Sachs relationship (we even produced a cartoon about it). And whereas this can be a huge deal for Goldman and Apple, the typical Apple Card holder possible doesn’t give it a second thought.
That’s the reason I beloved Dave Birch’s take right this moment on the pending breakup. The 6.7 million Apple Card holders don’t care and largely don’t know which financial institution is issuing their card. Many (most?) of them most likely simply use the Apple Card with their Apple Pay pockets anyway.
However what actually caught my consideration is that Birch put ahead the tantalizing concept that possibly Apple has greater plans in the case of funds. Perhaps Apple is working in the direction of a future the place they’ll bypass the standard funds rails utterly and make the Apple Card an account-to-account cost automobile.
If there may be one firm that might pull that off efficiently it could be Apple.
One factor I’m fairly sure about: Apple will proceed to push the envelope in the case of monetary innovation.
Featured
No-One Cares Which Financial institution Gives Their Apple Card
By David G.W. Birch, Contributor
As long as my rewards card works and I get my factors or no matter, I don’t care which financial institution really supplies the account.
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