Funding Traits Then and Now: A Look Again on 2021 and Forward to 2022


With 2021 about to be within the rear-view mirror, we thought it will be a great time to take inventory of a few of the key funding themes which have emerged over the previous 12 months and what’s forward for 2022. Buyers have needed to navigate some uneven market waters with headwinds like inflation and the emergence of the omicron variant, which means that diversification might turn into extra vital than ever.

Whereas there are nonetheless loads of returns available, buyers may additionally must increase into new areas to seize them and transfer nearer to their monetary objectives. Among the areas we’ll discover embrace shares, cryptocurrencies, non-fungible tokens (NFTs), peer-to-peer (P2P) investing, and sustainability in addition to various asset lessons together with luxurious objects from advantageous artwork to advantageous wine.

As well as, we’ll check out a few of the overhanging dangers, not least together with inflation and the omicron variant, in addition to the impact they might have on investments. We’ll additionally let you know the newest thrilling developments at VIAINVEST so you understand what to look out for within the new 12 months.

Threat On, Threat Off

Threat belongings have been sizzling as not too long ago as early November as the worldwide financial system continued to get well from the pandemic-fueled slowdown. Earlier than the month was over, nevertheless, the one-two punch of anticipated rising rates of interest and the unfold of the omicron variant has turned the tables. Classes from progress shares to grease have felt the stress, and the outlook is cloudy at greatest.

In the meantime, the European Central Financial institution (ECB) is winding down its pandemic-fueled bond-buying program whereas the U.S. Federal Reserve has signaled its intentions to ease asset purchases, all of which might threaten to derail a bull market. The Fed additionally tipped its hand to plans to start elevating rates of interest as shopper costs inch greater. As well as, the Financial institution of England has already begun to boost charges in an try and maintain inflation at bay. The results of this uncertainty coupled with extra hawkish financial coverage has translated to better volatility within the international monetary markets with wild swings in each instructions.

The outlook for 2022 is in some ways a wildcard. As nations return on the protection to battle omicron, predictions are onerous to return by. However, there are some conclusions to be drawn. BNP Paribas is optimistic, predicting sturdy international equities due to strong company earnings, a rising financial system and low rates of interest. The consultants at BNP Paribas are notably optimistic concerning the eurozone, Japan and the U.Okay. amid cheap valuations and simply the fitting publicity to worth and cyclical shares. They advise buyers to avoid U.S. Treasuries, whereas actual belongings, treasured metals, and inexperienced commodities are appearing as stable inflation hedges. Beneath is the financial institution’s outlook on inflation within the eurozone and past, the place elevated costs will stay a danger for the foreseeable future.

Investment Trends Then and Now: A Look Back on 2021 and Ahead to 2022
Supply: BNP Paribas

Inventory Market Outlook

Shares have had a great run in 2021. Within the U.S., the key indices together with the S&P 500 have set a number of contemporary all-time highs, whereas the STOXX Europe 600 has equally made its manner into document territory. In each circumstances, sturdy company earnings due to a recovering international financial system have fueled sentiment amongst buyers.

European shares have superior roughly 17% year-to-date. The retail sector has been the exception, lagging their U.S. friends as European shoppers have been extra reluctant to spend their financial savings as a consequence of fears about potential layoffs, to not point out provide chain issues. European shares might have extra runway for beneficial properties in 2022, whereas some market consultants are warning that U.S. shares might take a pause.

Institutional buyers are eyeing expertise, healthcare and infrastructure, in keeping with a . Inside tech, one burgeoning section is the metaverse, which is a digital world that’s anticipated to outline Internet 3.0. Ever since Mark Zuckerberg joined the metaverse bandwagon, altering the identify of Fb’s mum or dad firm to Meta, different corporations are equally seeking to make their presence identified on this digital actuality world.

Again to actuality. As of early December 2021, fund managers, market strategists and brokers are optimistic concerning the prospects for European shares in 2022, in keeping with a Reuters ballot. Survey contributors forecast that the German Dax and France CAC indexes will see new all-time highs by the center of 2022, fueled by company earnings. By the way, France has a presidential election in 2022, which might affect funding returns.

The pan-European STOXX 600 is predicted to advance 7% subsequent 12 months to commerce at a brand new document of 500 by mid-summer 2022 after setting an all-time excessive of 490 in November 2021. In the meantime, European banking shares are poised to learn as central banks gear as much as increase rates of interest within the new 12 months. These corporations have already seen their shares advance almost 30% in 2021. Luxurious retail shares are those to look at, consultants say, as European shoppers start to really feel higher concerning the financial system and look to buy objects like costly watches, for instance.

Investment Trends Then and Now: A Look Back on 2021 and Ahead to 2022
Supply: Google Finance

Not everybody is kind of so bullish. Market strategist Stephane Ekolo at Custom warns that the  STOXX 600 index might fall to the 430 degree by the tip of subsequent 12 months, blaming an financial slowdown. Sectors which might be most weak to additional potential lockdowns are in danger, together with journey and leisure shares. They’ve already taken the brunt of any promoting in November 2021 when European shares on this sector fell to ranges not seen because the top of the pandemic.

In yet one more forecast, Morgan Stanley strategist Graham Secker says that European shares are more likely to sink by a double-digit proportion in 2022. The explanation, in keeping with him, is shares have superior for the previous year-and-a-half with no critical pullback, and principally they’re due for one. On the brilliant aspect, he advises buyers to purchase the dip, because the bulls are more likely to wrestle again management afterward.

Gold’s Ache Is Bitcoin’s Achieve

Bitcoin, the main cryptocurrency, has been among the many best-performing belongings of 2021. As shopper costs have soared around the globe, buyers have flocked to the digital asset as a store-of-value asset, serving to to ship bitcoin to a contemporary all-time excessive, although the worth has since pulled again from that degree.

Large buyers have helped to gas the bitcoin value, as institutional adoption has taken maintain. There have been a number of catalysts, together with the launch of the primary bitcoin-based futures ETF in the USA. As well as, a development emerged by which corporations began shopping for up bitcoin for his or her treasuries, which has excited the cryptocurrency neighborhood.

Bitcoin set a contemporary all-time excessive value of over $68,000 in 2021 and noticed its market capitalization balloon to over USD 1 trillion. The market cap of the broader cryptocurrency market, which includes hundreds of digital currencies, even surpassed $3 trillion in 2021 at its peak. Whereas bitcoin and different cryptocurrencies have since retreated from document ranges, many have nonetheless been the top-performing belongings of 2021.

Bitcoin’s rival store-of-value asset, gold, in the meantime, has suffered. The valuable steel has fallen 5% year-to-date regardless of the rising inflation it’s meant to guard in opposition to. In line with Financial institution of America strategist Francisco Blanch cited by the Monetary Occasions, fund inflows that may in any other case have gone to gold have as an alternative been directed into bitcoin by buyers.

Investment Trends Then and Now: A Look Back on 2021 and Ahead to 2022
Supply: Monetary Occasions

Crypto Outlook for 2022

With inflation rearing its head and never anticipated to abate till concerning the second half of 2022, all the celebrities are aligned for the bitcoin bull market to return. The catch, nevertheless, is that it relies upon if bitcoin behaves just like the inflation hedge that market consultants imagine it may be. The cryptocurrency markets are unpredictable; some market prognosticators see the glass half full whereas others preserve it’s half empty.

The Natixis ballot warns that cryptocurrencies are due for a market correction in 2022. The survey additionally reveals that 28% of institutional buyers plan to purchase extra crypto in 2022, whereas 62% of these polled will maintain issues the identical and 10% will lower their allocations.

Investment Trends Then and Now: A Look Back on 2021 and Ahead to 2022

Various Belongings

Buyers are left looking yield in an surroundings the place rates of interest are low to adverse and shares are risky. Various belongings are more and more becoming the invoice. Luxurious asset lessons have been leaving conventional investments like shares within the mud, however you need to know the place to look. A MoneyWise report breaks down a few of the best-performing various classes inside the luxurious asset class.

  • Modern advantageous artwork: This class is more and more appeared to not just for house decor but additionally as an funding, outperforming the inventory market. It encompasses items made after 1945. Over the previous two and a half a long time, up to date advantageous artwork has generated annual returns of 14% whereas U.S. shares have averaged annual returns of 9% in the identical interval. For the whole interval of 25 years, up to date advantageous artwork has crushed the S&P 500 index by greater than 170%.
  • Wine: Whether or not you like pink or white, earthy or savory, France or California, this various asset goes down easy. The Liv-ex Tremendous Wine 100 index displays the worth of the main investable wines, and it has soared greater than 270% previously 20 years. It even held its personal throughout the monetary disaster in 2008. Tremendous wine is within the midst of a bull market as the availability of classic wine continues to dwindle amongst house owners who maintain depleting their very own stock.
  • Luxurious Watches: Tremendous jewellery by no means goes out of favor, and luxurious watches are not any exception. Luxurious model Rolex makes fewer than one million new watches yearly, which isn’t sufficient to fulfill demand. Because of this, the secondary marketplace for luxurious objects is kind of widespread, a development that’s anticipated to persist for the foreseeable future, as per McKinsey & Co. Marketplaces exist on which you should buy and promote luxurious watches, with Rolex Daytona going for as a lot as $50,000. It’s a expensive pastime however if you happen to can afford to get your palms on a few of these objects, you would possibly have the ability to flip round and promote them within the secondary marketplace for a revenue.

Non-fungible tokens (NFTs): Whereas NFTs should not on the MoneyWise checklist, they’ve been one of many hottest funding classes of 2021. NFTs are digital tokens on the blockchain comprising some part like artwork, music, video, and many others. Probably the most in-demand NFTs have been promoting anyplace from a whole bunch of hundreds of {dollars} to thousands and thousands, together with on conventional public sale platforms comparable to Sotheby’s and Christie’s. The development is more likely to persist into 2022 based mostly on the tempo of adoption amongst professional sports activities leagues together with European soccer, well-known athletes, celebrities, and main corporations. The beneath NFT bought for USD 69 million in a Christie’s public sale, the artist for which is named Beeple.

Investment Trends Then and Now: A Look Back on 2021 and Ahead to 2022
Supply: Twitter 

Peer-to-Peer Investing

P2P investing is yet one more various asset class that buyers are turning to for returns within the present surroundings. Investor Jean Galea says on his web site that European P2P platforms supply the perfect returns on the market in comparison with the U.S. and Asia.

At VIAINVEST, the spotlight of 2021 was being granted an Funding Brokerage Agency License and changing into a regulated funding platform. It didn’t occur in a single day, as administration began a detailed cooperation with the Monetary and Capital Market Fee (FKTK) again in 2020. By September 2021, we lastly obtained the license, marking an enormous milestone for the staff in addition to the P2P neighborhood.

VIAINVEST has begun the transition interval to a regulated entity, which is able to unfold by means of the early months of 2022. Throughout this era, VIAINVEST will progressively shift from promoting declare rights to itemizing asset-backed securities. Customers could already discover slight adjustments to the registration type that may require them to replace their particulars and cross the appropriateness take a look at. Don’t overlook this, because it’s the one strategy to decide which funding merchandise match every investor’s danger/reward profile and make sure that they received’t face any restrictions when seeking to entry funding alternatives, such because the auto-invest function.

Earlier than we sit up for 2022, let’s replicate on the previous 12 months, which has been a curler coaster. In early 2021, the pandemic was nonetheless affecting a number of European nations in a significant manner. With no crystal ball to disclose what the COVID influence could be, in 2021 VIA SMS Group determined to keep up a relatively conservative method in direction of lending which began in 2020. We launched stricter credit score scoring strategies with an goal to keep up high-quality credit score portfolios and keep away from the dangers related to main defaults.

This explains why the revealed mortgage quantity decreased because the pandemic began. However within the second half of 2021, we have been capable of improve the mortgage provide by 35%. We’re planning to proceed shifting additional in the identical path in 2022 as a result of to our buyers, it’s the most secure and most cheap method.

Buyers on the VIAINVEST lending platform can stay up for the next updates within the new 12 months:

  • We’ll utterly swap to providing securities
  • The IT system shall be up to date, which is able to lead to an improved consumer interface.
  • We’ll provoke the passporting of our operations throughout the EU/EEA and can proceed to supply our companies in Latvia, no matter an investor’s nation of origin.
  • We count on to increase our funding portfolio by including new mortgage originators.

As we embrace the IBF license, search for new merchandise to make their strategy to the pipeline in 2022!


Environmental, social and governance (ESG) investing has been a significant theme of 2021. As buyers more and more demand that the businesses they put money into take steps to turn into extra sustainable, and because the guidelines round ESG requirements turn into clearer so greenwashing is eradicated, ESG is probably going solely going to realize extra traction, particularly amongst Millennials and Gen-Z’ers. In line with a Broadridge Monetary Options report cited by Barron’s, international sustainable investing presently hovers at USD 8 trillion and would possibly doubtlessly improve to USD 30 trillion by 2030.

Investment Trends Then and Now: A Look Back on 2021 and Ahead to 2022
Supply: Broadridge

ESG is not nearly an organization, undertaking, or authorities’s carbon footprint. Whereas C02 continues to be in focus, the targets there have already been set so the themes have been expanded. For instance, the best way that an employer treats their workers has turn into related, as areas like variety, inclusion, and employee rights achieve significance.


Whereas there’s no crystal ball into 2022, there are some key themes which might be more likely to stick round for the foreseeable future that ought to assist buyers to navigate the unsure markets. As buyers hunt returns to offset the financial uncertainty, various belongings together with P2P are more likely to stay within the highlight. NFTs and the blockchains on which they’re constructed have loads of catalysts and shall be ones to look at as nicely. Bitcoin additionally has the wind at its again within the inflationary financial system, volatility within the BTC value however.

Consultants advise buyers to keep up a long-term time horizon of the subsequent five-10 years, because the dangers which might be current now are more likely to dissipate by then. Within the brief time period, whereas there are many headwinds, they might doubtlessly ease by the second half of 2022. Total, whether or not buyers are dealing with a glass half full or glass half empty scenario relies on how diversified their portfolio is and the way lengthy it takes for a few of these uncertainties to play out.

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