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With over 570k downloads, the WalkSafe App is utilized by those that wish to preserve secure 24/7, whether or not on a household stroll, at leisure or coming dwelling from work. By utilizing police crime knowledge, WalkSafe helps customers keep away from current crime hotspots and plan safer journeys.
We had the prospect to interview Emma Kay to realize perception on her journey to constructing WalkSafe and her targets for the way forward for the app.
We’d like to learn about your profession earlier than WalkSafe and the place you first discovered that entrepreneurial spark.
I’ve a BA Honours in Early Years Schooling. I managed a nursery, began a nanny enterprise, a profitable EyeLash enterprise for prime profile celebrities and now I’m founding father of WalkSafe. I suppose I’ve been an entrepreneur for fairly a number of years. However I’m so fortunate to be surrounded by skilled entrepreneurs who’re serving to me with WalkSafe. It’s a really thrilling atmosphere to be in and on a regular basis I’m studying one thing new from them.
What’s WalkSafe and what drawback are you fixing?
2021 was a line within the sand second: after the tragic loss of life of Sarah Everard and plenty of others, society lastly acknowledged the epidemic of violence in opposition to ladies and ladies inside the UK. WalkSafe discovered that an alarming 81% of individuals are fearful about their security and there was a necessity for an App like ours.
WalkSafe is a private security App that has a collection of merchandise constructed round it. WalkSafe+ provides you “Security at your fingertips” and has an interactive crime map which shows verified police knowledge. Information empowers folks – to remain updated and inform themselves of doubtless harmful crime hotspots to keep away from, and to plan safer routes. Customers also can share their journey with their chosen “Trusted Circle” of buddies; WalkSafe mechanically alerts for assist ought to the unexpected occur and so they fail to get dwelling on time. However we’re greater than an App, now we have specialists who ship security seminars for corporations, and our income producing Enterprise platform is designed particularly for corporations that wish to assist staff journey to and from work safely.
What are you able to inform us in regards to the market and the way WalkSafe is positioning itself for fulfillment?
Following the excessive profile loss of life of Sarah Everard, worker security strolling to and from work is turning into the primary subject for HR managers in companies. Ladies are significantly fearful about travelling dwelling late at evening. There’s a excessive want for options to assist folks keep away from turning into a goal of crime. WalkSafe has positioned itself as a thought chief on private security and avenue violence. Our media management provides us large publicity on TV, social media and newspapers. Our App is used for shoppers at dwelling with household, at leisure and might be utilized in our revenue-generating multi person platform being developed for companies. There’s a want for a value efficient system that corporations can use for all staff.
What does your aggressive panorama appear like and the way does WalkSafe differentiate itself?
Our crime map differentiates WalkSafe+ and we encourage customers to take preventative measures and plan safer routes to keep away from turning into a goal of crime. Nobody appears to have joined the dots that buyers are additionally staff and there is a chance to have one app and system serving to folks with private security at dwelling with household and buddies, throughout leisure, and travelling to and from work. We imagine this one App that can be utilized 24/7 in all features of life is a serious differentiator. There are a number of costly techniques for senior executives nevertheless there appears to be a market hole for a value efficient system that corporations can use for all staff.
Might you inform us about a few of your largest achievements thus far?
We’re essentially the most downloaded private security App within the UK with over 570,000 downloads. We have been high of the App retailer in March 2021. We’re media leaders on this area (BBC, Sky Information, Each day mail, The Instances) and once more featured on TV and in print this month. We’re backed by Fearless Adventures VC and the ex COO of the well-known Social Chain. Our newest model WalkSafe+ has a rating of 4.9 on the App retailer. This month now we have launched a serious partnership with Budweiser who’re sponsoring a nationwide marketing campaign “The enjoyable’s not over until each bud is dwelling – Get everybody dwelling with WalkSafe”.
What do you hope WalkSafe will obtain within the subsequent few years?
We would like WalkSafe to be the App folks use at dwelling, leisure and strolling to and from work. We wish to be the corporate folks flip to for security seminars, media remark, and our Enterprise platform.
What do you intend to do with the cash you increase?
This increase is all about creating our income producing WalkSafe enterprise platform which we’ll promote to corporations. It permits them to share the journeys of their staff to test all of them get dwelling secure. So for instance we all know pub and restaurant managers fear if their staff all get dwelling safely after they stroll dwelling late at evening. Our new system will mechanically depend them dwelling and alert the supervisor if anybody doesn’t arrive. The entire staff can share their journeys in the event that they wish to.
What do you like to do in your free time?
As a mum of two small children and a founding father of a begin up I don’t have a lot free time. However I like taking them out on walks (safely!) and retaining match. Train is de facto essential to me, particularly for my psychological well being. I additionally get pleasure from seeing buddies and going to the theatre the place doable.
Should you weren’t constructing WalkSafe, what do you suppose you’d be doing?
Tough to say. WalkSafe is my ardour in the mean time and we really all imagine we will make this world a safer place.
What’s the most important lesson you’ve learnt to date constructing WalkSafe?
There needs to be a powerful want, and with a powerful skilled staff ultimately the options will come into place.
WalkSafe has reached its goal and is presently overfunding. It is a nice alternative to spend money on an organization that’s on a mission to make strolling safer for everybody. Try the WalkSafe marketing campaign right here.
