The recognition of app-only banks has soared lately however are removed from absolutely mainstream as customers’ essential accounts.

Picture supply: Pexels/cottonbro studio
Simply 1 in 10 (12 per cent) of UK banking prospects use an app-only financial institution as their essential financial institution, in line with a current survey.
Practically 2 in 5 (38 per cent) have a digital-only checking account alongside a conventional financial institution with a department community.
Accenture discovered, in a survey of 2400 UK adults in February 2023, almost 1 in 3 (32 per cent) nonetheless desire to do all their banking in individual.
When damaged down by age classes, the figures of these preferring legacy banking providers have been extra pronounced in older generations.
Greater than of half (53 per cent) of 18-24 12 months olds have one digital-only account. Nonetheless, amongst Gen Zs and Millennials cohorts, almost 1 in 5 (19 per cent) of 18-34 12 months olds additionally stated they like in-person banking.
For these 45-54 12 months olds the determine was 30 per cent and for these aged 55+ it was 44 per cent.
Nevertheless, three in 5 nonetheless keep away from digital-only banks. Wanting to go to a department or talking to workers (35 per cent) have been the 2 hottest causes cited.
Information safety got here subsequent with almost 1 in 5 (19 per cent) nonetheless involved and monetary stability (18 per cent) of digital-only banks.
“It’s a tough conundrum for the banks. On the one hand it’s plain for all to see that prospects proceed to do extra banking digitally and that they worth nice digital experiences by way of cell apps and digital channels,” stated Tom Merry, Managing Director, Banking Technique at Accenture.
“On the identical time, there may be nonetheless a big a part of the inhabitants who need human interplay. The large banks should stability a unbelievable digital expertise with human experiences once they matter,” he added.



