NEW YORK–(BUSINESS WIRE)–Ordergroove, the chief in subscription options for retailers and direct-to-consumer (DTC) manufacturers, introduced at present that Greenback Shave Membership, the preeminent subscription-first DTC model, is migrating its subscription expertise from a home-grown resolution to Ordergroove’s market-leading platform in partnership with Shopify Plus. By partnering with Ordergroove, Greenback Shave Membership is making a transformational shift away from constructing and sustaining out-of-the-box capabilities to creating differentiated subscription experiences via Ordergroove. This shift echoes the identical transformation that occurred within the 2000s when retailers and DTC manufacturers migrated their homegrown eCommerce software program to third-party eCommerce platforms.
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