Hey, Credit score Heroes.
Right now we now have a really particular visitor. Ryan Helms is right here. He is the co-founder of the podcast copywriter at Melville, and he is additionally the CEO of Legacy podcasting. Ryan is a content material advertising and marketing knowledgeable, and I am gonna ask him how one can create content material that generates leads and drives income for what you are promoting.
So that you higher stick round. Okay?
If that is your first time listening to my podcast each week, I give credit score restore ideas and recommendation on bootstrapping what you are promoting from nothing. So you’ll want to click on subscribe now and prepare to start out altering lives.
Okay, let’s get into this.
Our most profitable credit score heroes, those who make thousands and thousands of {dollars}, the one factor all of them have in widespread is that they create a ton of content material, and that is how they construct belief and get leads. And as you’ll be able to see, I create lots of content material too. Hopefully I am all over the place you look. And Ryan’s firm, legacy Podcasting helps us to supply our podcast, this podcast, and to get a ton of content material on the market as nicely. So principally, Ryan is within the enterprise of making content material, however he is additionally a content material creator. So he understands precisely how and why content material advertising and marketing can drive income for what you are promoting it doesn’t matter what measurement you are at. So, I do know you are gonna love this interview, so welcome to the podcast, Ryan.
Ryan Helms (01:22):
Thanks, man. Stoked to be right here. Uh, stay up for bringing as a lot worth as attainable at present.
Daniel Rosen (01:27):
I am excited you are right here too, and I wanna know the whole lot, however let’s begin with what’s content material advertising and marketing?
Ryan Helms (01:35):
Yeah, good query. Uh, as a result of that is sort of the baseline basis for all of this. So content material advertising and marketing is solely put, like there, there’s in all probability 100 definitions for it, however I view it as creating content material, whether or not it’s audio, video, social media, with the purpose of getting consciousness for one thing, might be a product, service, enterprise, no matter it’s. So create content material, get consciousness for one thing, to me that is content material advertising and marketing.
Daniel Rosen (02:02):
Superior. And begin to get, begin to construct belief. Yep. After which get these prospects.
Ryan Helms (02:07): Sure, precisely
Daniel Rosen (02:08):
Proper. So how did you change into an knowledgeable at content material advertising and marketing? Did you go to high school for this, a enterprise college, movie college, otherwise you all self-taught?
Ryan Helms (02:17):
No, no, not, didn’t go to high school for this. Uh, sort of stumbled into it. I used to be working within the company world doing, uh, provide chain and logistics for a giant chemical firm. Began a podcast of my very own in 2016. And from there, the, the remainder is historical past. I turned a practitioner of making content material, finally began the company and have been doing that for 4 years now.
Daniel Rosen (02:41):
What service does your organization legacy podcasting present?
Ryan Helms (02:45):
At its core, it, it is, we do content material advertising and marketing for, for companies. Uh, one factor that we perform a little bit totally different is we do one thing we name content material funnels. It is a extra strategic means to consider the way you produce content material. So it is not, not simply let’s pump out as a lot content material on the web as we are able to. Like, there’s lots of people that do this, and it, it is sort of like that is the shotgun strategy. That is the, like, let’s simply shoot as a lot as we are able to and hope that we hit one thing proper. However we need to be extra considerate and methodic about how we create content material. We need to create content material that we all know individuals are trying to find. And we additionally wanna put content material the place we all know our viewers is. So it’s important to step again. It’s important to consider what you are promoting. Perhaps the viewers is on LinkedIn, any person else’s, possibly it is Instagram. You, it’s important to consider the place your market is. And that is a part of what we do from a strategic standpoint. Exterior of simply producing content material,
Daniel Rosen (03:38):
What are a few of the corporations you’re employed with and what are the sorts of content material that you simply assist them to create?
Ryan Helms (03:44):
Nicely, you are considered one of them. So, so corporations like yours, proper? So all totally different verticals, uh, like, you already know, you are a SaaS firm at, on the core. We, we work with, you already know, individuals such as you. We have, you already know, corporations which are doing a billion plus in income yearly which are large corporations. We have small teaching, uh, purchasers which are like one, one particular person retailers. , the whole lot in between, you already know, WeWork, as a result of if you happen to do content material advertising and marketing, proper? It, it’s agnostic to your trade or your area of interest. The identical fundamentals apply to that billion greenback annual income firm. As they do this solo, uh, coach or creator, similar fundamentals apply. They’re simply totally different scales and totally different ranges to the sport. Similar issues apply. We assist all kinds of individuals.
Daniel Rosen (04:33):
And what outcomes have you ever pushed for different corporations? And we might definitely speak about what you have executed for us, cuz you do all this stuff for me. Sure, and also you’re all over the place. I, I imply, I am all over the place <snicker>, and that is all due to you.
Ryan Helms (04:45):
Yeah. So there’s, once you consider outcomes, there’s actually two methods to consider it from content material advertising and marketing. And I believe that is actually vital for anybody getting all in favour of beginning to create content material for his or her enterprise, it’s important to perceive why you are doing it. Like, oftentimes individuals assume, I need one million Instagram followers, or I need like 100 thousand YouTube subscribers. However I all the time say, is that what you actually need? Is that particular factor? Is, is that what’s gonna transfer the needle probably the most? So there’s actually two objectives. You might have relationships that that is one typical purpose. After which you’ve the, the metrics, proper? The vainness, the the million downloads, the, the 100 thousand million subscribers. And it’s important to actually ask your self, what’s that, that purpose that you really want? So we now have some purchasers, the purpose is pure relationships. We’re serving to them begin conversations with individuals that may be nice for his or her enterprise.
(05:37):
And we are able to sort of speak about this a little bit bit extra as we get into this dialog. Like, how would possibly somebody within the credit score restore enterprise leverage content material? So there’s the relationships piece and there is a pure progress piece. I believe you guys, once you began with us, if we, nicely, the podcast was model new, uh, on YouTube. I believe you guys had been at like 2,500 subscribers or one thing like that. Mm-hmm. <affirmative> now it was unhealthy. Perhaps two years later we’re at like 35,000 or one thing like that. So in, in a reasonably area of interest surroundings. So these are all issues which are actually vital for any person simply beginning out, as a result of if you happen to say, I’ve 35,000 YouTube subscribers, any person would possibly say, nicely, Mr. Bees has like 100 million, like, large deal. Proper? However it’s important to perceive that. It is like, that is incredible. However if you happen to’re a, a enterprise and also you’re doing this to, to develop what you are promoting, you do not want one million subscribers for it to be very profitable and impactful in what you are promoting. I do not know. I I suppose I might ask you, Daniel, do you assume going from 2,500 subscribers on YouTube to 35,000 has been useful to what you are promoting?
Daniel Rosen (06:40):
Completely. It is bringing us a number of prospects. It has been wonderful.
Ryan Helms (06:45):
Yeah, completely. And we have one other consumer, once we began working with them again in Could, that they had 30,000, uh, subscribers on their YouTube channel. They do a, they’ve a training enterprise and, and a information product, a course enterprise. They usually do no paid advertising and marketing in any respect, all YouTube, all natural. In order that they do lengthy type YouTube after which YouTube shorts, that are just like the highlights, the 62nd clips, they do about 4 million, or they’re on a tempo to do about 4 million in income. A 3 particular person operation, all from natural YouTube, actually making a video on a subject, somebody clicking the hyperlink within the description and shopping for the services or products. So like you do not want one million individuals to have a very impactful, each from the he the enable you to give individuals and in addition impactful in your checking account. Uh, you do not want a giant viewers for that to occur.
Daniel Rosen (07:38):
Certain, certain, certain. And apart from getting prospects, it is helped us in so many different methods. This podcast has change into the useful resource for anybody desirous to discover ways to develop or scale their credit score restore enterprise, or the right way to take away this or that from a credit score report. It is so cool to see in our neighborhood, somebody asks query and another person will say, simply go take heed to Daniel’s podcast. So it is actually helped with that, with training, with belief, it is helped with the whole lot. It has been wonderful. However since our listener right here at present are people who find themselves beginning or working a credit score restore enterprise, why particularly ought to they think about they’re, they’re fairly small companies. Mm-hmm. <affirmative> at, at first. Why ought to they think about a podcast and content material creation as their advertising and marketing technique?
Ryan Helms (08:27):
To assist me greatest reply which are, are these, uh, are these companies, are these credit score restore companies? Are they, are their prospects geographically constrained? That means are they servicing like an area, uh, inhabitants?
Daniel Rosen (08:40):
That is how they typically begin.
Ryan Helms (08:42):
Cool. So if I used to be servicing a particular area, so there’s, there’s various things you might do. So if you happen to say, I wanna create content material, okay, what does that imply? I might begin a podcast, I might begin a YouTube channel. I might begin doing TikTok, I might might write a weblog. I might begin a publication. There’s lots of issues that I might do. The proper query is, what ought to I be doing? Proper? Figuring out that that’s my standards, and truthfully what I consider is one of the best in that state of affairs, realizing that my purpose is to develop my credit score restore enterprise, that’s what I need to occur. I do not essentially care if I get one million downloads or have one million followers. If that occurs, superior, incredible. However, however the metric is, is my enterprise rising because of me creating extra content material? And if that is what I am trying to do, I might begin a podcast.
(09:30):
I would not fear about it being the most important podcast on the earth. I might fear about sitting down with individuals in my neighborhood that might create a community, that might create relationships that might result in extra enterprise and extra purchasers for me, as a result of they are saying your community is your internet value. And a beginning an area base podcast is totally incredible for that. It will possibly work for credit score restore enterprise, it will possibly work for any kind of enterprise. An incredible instance, uh, I will provide you with one for a, a consumer that we’re engaged on proper now, simply to sort of illustrate how this could occur, uh, for a, some considerably obscure, uh, enterprise. So we have this consumer that we’re beginning out with, they do industrial lighting, so for like universities and like downtowns of cities and stuff like that, they arrive in and put in like l e d lighting and all, like all all through town and all through the college to allow them to change the colours and it is linked to the web and stuff like that.
(10:26):
So once we sat down with them, the, the present that we’re crafting for them says the, the man was considerably all in favour of training, the man, I imply the ceo, the who would be the host. Uh, however we will not similar to, create one thing about like residential or, or industrial lighting, as a result of who desires to take heed to that? That sounds boring. So then we mentioned, who, who’s your buyer? Nicely, their greatest buyer from a contract standpoint is universities. So the present that we’re crafting for them is round, uh, the way forward for greater training. And he is really going to interview, uh, deans and administrators of operations inside universities and use the podcast as a instrument to provoke a dialog. He isn’t attempting to pitch them or promote them like throughout an interview, nevertheless it opens that door and it begins that dialog with these individuals that may’ve been actually onerous for him to get in entrance of in any other case. In order that’s one instance of how one can craft a present to, to serve a objective that each supplies attention-grabbing content material and in addition serves what you are promoting as nicely. So now he is gonna have all these nice contacts and relationships with individuals, they usually’re gonna change into conscious of what he is doing and the way he can serve them simply via the character of pure dialog that’ll occur both earlier than the interview begins or when it ends. Does that make sense?
Daniel Rosen (11:44):
That makes lots of sense. So if our, if our viewer is beginning or working a credit score restore enterprise, there, there are prospects are people who find themselves attempting to achieve a giant purpose, like purchase a home or a automobile. They’re getting purchasers from associates which are referring purchasers to them. So they could be mortgage actual property, they’re realtors, they might be dentists, individuals who set up photo voltaic. Anyone with a excessive ticket merchandise that wants good credit score to qualify that buyer, they’re turning away individuals all day, day-after-day. So what would somebody in that state of affairs, would it not be an interview present maybe with these associates?
Ryan Helms (12:22):
Yeah, a a completely spot on. That is what I might do. I might create an interview-based podcast the place I goal, for example it is, uh, mortgage brokers, for instance. Like I, I might in all probability choose like a vertical inside that simply so we might create a theme for our present. Mm-hmm. <affirmative>. So it, it, so it appeared like there’s an precise present right here, proper? As a result of we’re producing content material and also you, you do not need it to be like far and wide. We’re speaking to photo voltaic individuals after which mortgage individuals. And let’s create some, like a cohesive message right here. We’ll speak to mortgage brokers. You are gonna create a present. Uh, it might be round, for example you reside in Atlanta, Georgia, proper? Perhaps you create a podcast that talks in regards to the native actual property market in Atlanta, Georgia, proper? So you have obtained some theme there. And you’ll speak to brokers, you’ll be able to speak to mortgage brokers, whoever else would possibly make sense.
(13:09):
I am undoubtedly not an actual property knowledgeable, however whoever else would possibly make sense beneath that umbrella. And people relationships change into people who gonna refer extra to you down the highway. And it is a means for you, once more, simply to provoke that dialog, to have that, that relationship with them in a means that’s going to get you to sit down down with them for 30, 45 minutes, 60 minutes and have a only a, dialog. You are gonna get to know them. Do you want that particular person? Do you even need to do enterprise with that particular person? Proper? They’re gonna get a really feel for you. And it might be the beginning of a fantastic partnership. And if you happen to do that each week, let’s get real looking. As an example you spend 45 minutes, uh, discovering the particular person and doing the outreach and getting them to say sure. And also you spend one other 45 minutes to, uh, to do the present. So for example, and then you definitely rent somebody on the aspect to supply it. So for example you spend three hours every week producing this present, proper? You do one every week for a yr. That is 52 conversations that you might have all through that yr that you simply in all probability wouldn’t have had in any other case, or you wouldn’t have had that in depth and, and obtained to construct that belief as quick as you’d have in any other case. So I, I believe that might be a fantastic use case for it.
Daniel Rosen (14:24):
Completely. And you would be additional constructing the connection with these associates who’re gonna be sending you purchasers. Yep. Now, lots of our most profitable credit score heroes additionally, they’re posting on TikTok and all these different, uh, Fb and the whole lot else, um, credit score ideas mm-hmm. <affirmative>, they usually’re, they do this at the least 3 times a day. How would that slot in with this state of affairs?
Ryan Helms (14:47):
I believe you might proceed to try this one right here. This is the, the, the massive recommendation that I give round this. You wanna choose your platform, particularly mm-hmm. If you do not have a group, so Daniel, you have obtained us, proper? So that you may be all over the place, proper? But when you do not have an organization like us, or you do not have an inner group to do that for you, you, you do not need to overload your self. Cuz what occurs, and I’ve seen it 100 occasions, if you happen to attempt to do the whole lot, you may do the whole lot for about two or three months after which you find yourself doing nothing since you get overloaded and burned out, proper? So I am an enormous fan of beginning small and scaling up over time. So if you happen to wished to do that podcast, incredible, do this. And if you happen to wished to proceed to submit the following tips, you are able to do that. However choose your platform. Is it Instagram? Is it TikTok, is it Twitter? Is it LinkedIn? Is it your private Fb? And simply decide to doing it on one platform. Only one. As a result of if you happen to attempt to be all over the place and also you’re, you are spending two hours a day posting these credit score ideas, finally the possibilities that you simply get burnt out are, are excessive. In order that, that is what I might say. Hold doing it. Completely. Uh, however choose your poison so to talk. Proper? Work out the place you wanna submit.
Daniel Rosen (15:59):
Makes lots of sense. What’s your normal recommendation for somebody who would not have a group however desires to get began on a podcast? They’re on a finances, what might you inform them?
Ryan Helms (16:09):
Get on Amazon first. Uh, purchase a sort in u s B mic. I might get both, there’s one known as, I will get actually particular right here. There’s one known as the A T R 2100 X. Uh, you will get it for like possibly 70 bucks or one thing like that. It’s going to have a U S B C connection, which is just like the newer model and A U S B A, which is an older model. So it will work on any laptop. Sounds actually good. It’s going to include a little bit stand, it will plug proper in via your laptop. You do not want every other fancy gear, actually simply plug it proper in. And you’ll actually begin a podcast with simply that. You probably have a MacBook laptop computer or laptop, uh, there is a program already in your laptop computer known as a storage band. So that you in all probability do not know it is there, however seek for it. It is in all probability there.
(16:55):
You probably have a Home windows laptop, you’ll be able to obtain a program known as Audacity, A U D A C I T Y. You may report your interviews instantly into that. You can use a instrument like we’re utilizing proper now known as Squad Forged, the place you’ll be able to report top quality audio and video and it provides you that visible really feel that is paid. In case you wanna go to the free route, use zoom, proper? You may give, give ’em a zoom hyperlink, dial proper in. However all you would wish is that mic. The one factor it’s important to pay for is the mic. Or then simply get a Zoom account. In case you do not wanna pay for anything, however you wanna see the particular person visually for like a video interview, ship them the zoom hyperlink, you are able to rock and roll. Like, that is, that is base, that is no excuses. Like if you happen to obtained 80 bucks, you can begin a podcast.
Daniel Rosen (17:39):
And what are a few of the greatest errors individuals make once they’re beginning a podcast?
Ryan Helms (17:44):
Uh, they choose themselves too shortly. That is one, proper? Mm-hmm. <affirmative>, I all the time inform individuals, don’t even begin critiquing your self to, for example you are doing an interview podcast until you have at the least executed 10. Like the primary 10 are full warmups. Like, that is how I I view it. So with that mentioned, don’t go for like a-list kind individuals. So if you happen to’re doing interviews and for example you are, you are going after your native market, we’ll simply use the Atlanta market. Cuz I used that an instance earlier. Uh, you would not wanna go after just like the mayor of Atlanta or some movie star in Atlanta to your first, considered one of your first 10 interviews since you’re, you are gonna be rocky. It is gonna be a, a bumpy highway. You are not gonna be polished, like go after i, I all the time say like some seedless kind individuals for, to your first batch, proper? To get warmed as much as, to get aware of the medium.
(18:36):
After which you can begin to raise and, and escalate the kind of particular person that you simply’re, uh, attempting to carry on. In order that’s a giant one. Do not choose your self too fast. And do not attempt to come out of the gates with, uh, celebrities proper off the bat. I all the time inform individuals, and I inform this to purchasers as nicely, once they strategy us, if you happen to’re not prepared to decide to doing this for a yr, like do not even begin as a result of content material advertising and marketing, whereas it has a ton of nice advantages, it’s a long-term play, particularly if anybody has ever ran like a Fb advert or an Instagram advert or something like that, you’ll be able to run the advert and instantly get a consequence, proper? It is like a one-to-one, proper? It is that dopamine. It is like ran the advert, somebody clicked it, they purchased the factor, or at the least you noticed it, they clicked with content material advertising and marketing, it is a long term place.
(19:22):
So it’s important to perceive that stepping into, that there is a lengthy tail to this. However usually what occurs is you’ve a protracted interval, let’s simply say it is 10 months, proper? You might have a protracted interval the place you’ve sluggish, sluggish, sluggish, sluggish, sluggish. After which you’ve that little hockey stick that occurs the place some inflection level alongside the best way, and also you by no means know when that is gonna occur. Like we, we have one, uh, video that we noticed, uh, really simply this week on a consumer that the video, it was a YouTube video and it had been printed for 290 days, so like three quarters of a yr. And it was sluggish, sluggish, sluggish, sluggish. After which one thing occurred wasn’t something anybody did, it was simply the algorithm. Like any person stumbled throughout it and despatched some good vibes to the algorithm and it simply took off. It, it obtained about two or 20,000 views within the first 290 days, after which it obtained an extra 80,000 views in like two weeks. So that you by no means know when that inflection level is gonna come for you or a selected piece of content material that you simply put out. You simply must hold posting content material, make it in regards to the behavior and never the consequence. Like your purpose must be to submit every week, to not get one million downloads, as a result of if you happen to submit every week, you may get to your consequence finally. Anyway,
Daniel Rosen (20:39):
I dedicated in the beginning and it was onerous, however I dedicated. I am gonna report one and launch it each single Tuesday. And we have executed that now for over two years. Yep. And, nevertheless it takes us some days you do not really feel prefer it. Yep. However you simply hold pushing via it. How can your company assist with this course of?
Ryan Helms (20:58):
Nicely, relying on the purpose and who it’s, I imply, we might assist from A to Z like, so the whole lot from the enhancing of the content material to the, the graphics to YouTube, to scheduling, to social media, to e mail. Like we now have the capabilities to do the whole lot from, from A to Z. Not everybody wants to start out with an company like us, although. I say it like I might love for everybody that is listening to change into a consumer, however I understand that lots of people, particularly if you happen to’re simply beginning out in what you are promoting, you’ve different bills and you’ve got different issues that o oftentimes are higher makes use of of your cash than working with a content material advertising and marketing company. Simply to be totally clear, like lots of occasions this isn’t the, early transfer, proper? It is higher lots of occasions for individuals to both do it themselves or simply rent, rent like a, an assistant to assist with a few of the administrative kind stuff. You may nonetheless do many of the heavy lifting, however any person can assist pull a few the levers which are like posting and, and issues like that be sensible with how you employ your cash. But when what you are promoting is doing nicely and also you’re able to scale up and degree up, possibly the manufacturing, the distribution, the the look and the texture, that kind of stuff, you already know, we’re right here, we can assist.
Daniel Rosen (22:09):
I learn that there are over 500 hours of recent video content material being uploaded on YouTube each single minute. So how do individuals stand out when there’s a lot content material on the market?
Ryan Helms (22:19):
Yeah, good query. I, I might be, I might be stunned if it is really not much more than that now that we now have, uh, YouTube shorts which are being printed as nicely. I, I believe to face out, there’s two methods to do it. And I believe there’s actually just one technique to do it if you happen to’re simply beginning out. It’s important to begin with, with one thing that makes you distinctive. That might be your supply, it might be your persona, it might be the kind of episodes that you simply’re recording. There needs to be one thing distinctive about what you are doing if you happen to’re simply beginning out. It additionally helps if you’re in a distinct segment for you guys, proper? You are creating, you are not simply educating individuals the right way to begin a enterprise. You are educating individuals the right way to begin a credit score restore enterprise. So that’s, that’s the area of interest inside beginning a enterprise that your content material is round.
(23:02):
So work out like what’s that vertical that you will be serving to individuals in? And there is verticals inside beginning a credit score restore enterprise. There’s verticals inside serving to individuals with their credit score. So like, what, what are you serving to them with their credit score round? Work out what you wanna begin content material on. The beauty of YouTube is it is query-based searches. So once we had been speaking about beginning a, a podcast, like take into consideration that as like an audio podcast, proper? We talked about creating relationships and it being not a lot in regards to the numbers, however extra in regards to the relationships. In case you wished to start out a YouTube channel on YouTube, it is query-based searches. So individuals are typing in a query, they’re attempting to unravel an issue that does not essentially occur inside Apple Podcast and Spotify, like nobody actually goes in Spotify and kinds in a query. It simply usually would not work like that.
(23:49):
However on YouTube it occurs day-after-day, on a regular basis, a number of occasions a second. What are all of the questions that my purchasers ask me day-after-day? Simply go create movies. Actually the title of the video is that query. Cuz I can assure you any person’s typing in that very same query into YouTube as nicely. So I might simply begin there, actually say, what’s each query that purchasers or potential purchasers are asking me? And simply create like a 5 minute video on, on every of these. And that is how one can stand out by fixing very area of interest issues. After which as you begin to get subscribers, you can begin to broaden that message a little bit bit extra as you get some important mass. However simply be distinctive and, and begin small. Do not attempt to begin enjoying within the, the massive lead, so to talk, since you’ve obtained lots of different people who have much more expertise. They in all probability have higher manufacturing, that they perceive content material extra, they’ve much more {dollars} to throw at it. So do not attempt to, do not attempt to compete there. Carve out your individual vertical
Daniel Rosen (24:43):
Good recommendation. And as soon as they begin creating content material, how ought to individuals measure success and which areas to enhance?
Ryan Helms (24:51):
Yeah, so if you happen to’re on YouTube, I might have a look at a pair issues. One is common view length. So a v d common view length, the how, how a lot of a video or is somebody watching of yours? You need them to look at as a lot as attainable of that video. So all the time be searching for that proportion quantity to go up. In the event that they watch from the start to the top, it could be one hundred percent proper? In the event that they watch half of it, that is gonna be 50%. So simply attempt to improve that quantity on a regular basis. That is a incredible metric to look at on YouTube. Additionally, simply views in subscribers. I would not get too caught up on subscribers, however views are, are a fantastic metric. And this goes again to only, uh, not solely YouTube, however podcast and social as nicely. Simply because somebody would not subscribe to your YouTube channel, like your social submit, observe you on Instagram, subscribe to your podcast, doesn’t imply they are not consuming it.
(25:44):
And it doesn’t imply it isn’t serving the meant purpose. I promise you, if individuals are consuming the content material, it’s serving its objective. Even when they do not subscribe, you have generated consciousness, you have began to construct belief, and now the subsequent time that particular person sees you, they’re gonna acknowledge you as somebody that introduced them worth prior to now they usually’re gonna eat extra of your content material. So it it, it is tough, particularly once you’re beginning out. Lots of people get caught up on these metrics and simply know that if you happen to’re creating content material, and so long as you are getting some views like it’s working, like if you happen to’re getting no views, step again, consider, you are doing one thing mistaken. However if you happen to’re getting some views, don’t fret. In case you’re not getting subscribers but, simply know that individuals are watching it and it is doing its factor. Like I mentioned, there’s only a lengthy tail to this. It takes time.
Daniel Rosen (26:30):
That is actually good recommendation. What are some low-cost methods to advertise a podcast?
Ryan Helms (26:36):
So if you happen to’re already posting your credit score ideas, align your credit score ideas with the content material that you simply’re placing out, proper? So intertwine them. Discuss in regards to the credit score ideas in your podcast, if that is smart, proper? After which flip your podcast, the guidelines you speak about in your podcast into the social submit. As a result of one of many issues we do in our enterprise is we repurpose lots of content material. That means we, we take a protracted type piece of content material, a podcast episode, break it up into lots of little items to make it, you already know, way more bang to your buck so to, so to talk, proper? Mm-hmm. <affirmative> get, get extra juice from the squeeze. And that may be an effective way for, particularly from a time administration standpoint, if any person working their very own credit score restore enterprise, they do not have a giant group, how, how can I do one factor and get like 10 outcomes out of it?
(27:24):
How can I report one piece of content material and break that up into and get like 10 items of social content material out of it? Perhaps I report an episode on like 10 greatest credit score ideas for going into the vacation season. Okay? Every a kind of can change into a social submit. After which not solely did you get a podcast episode, if you happen to a video, you bought a YouTube episode out of it, you may need obtained some content material for Instagram reels. You bought some simply regular graphic posts that you are able to do in your tales and issues like that, all from that one episode that you simply recorded on these 10 vacation credit score ideas. So take into consideration that. How do you get probably the most bang to your buck? How do you get extra out of your time? I believe is a, mindset to have once you’re recruiting content material. Hey,
Daniel Rosen (28:07):
Are you able to inform me a few time when a enterprise you’re employed with fully nailed their content material and noticed wonderful outcomes and what made it so profitable?
Ryan Helms (28:15):
Yeah, so one which involves thoughts, uh, is a man who, uh, I might in all probability consider lots of examples. This one is a man who had by no means created content material earlier than in his life. And that is why I need to use this instance as a result of lots of people, particularly in all probability your viewers, they, they may have posted on social earlier than they, however they have not executed it in a, like, I’ve a purpose to assist this develop my enterprise kind of posting on mm-hmm. <affirmative> on, on the web content material. Um, this man, he had been a freelancer on Upwork. In case your viewers would not know what Upwork is, it is like a market the place you’ll be able to say, Hey, I do that, after which individuals rent you to do the factor, proper? So he was a freelancer, uh, he’d been an Upwork for some time, had been fairly profitable with that, however had by no means created content material earlier than.
(28:59):
Uh, we helped him give you a technique on the kinds of matters that he wanted to be speaking on. We did not do an audio podcast for him, we simply did YouTube. Uh, he began with us final November. Uh, now he has 55,000 subscribers on his channel. Uh, and he had by no means created one piece of content material a day in his life earlier than. He obtained a thousand subscribers within the first month, 10,000 within the first three months, and 55,000 within the first yr. And what made that occur was what different individuals had been posting about. And I do know you speak about this Daniel as nicely, proper? From modeling what different individuals are doing. You needn’t reinvent the wheel. You may say like, what are different individuals doing? And let me me do this higher. Proper? Okay. Th they’ve proved the idea. Okay, let me, let me implement and enhance on that.
(29:46):
So we did the identical factor first. We discovered what are the matters that we have to speak about. So if any person desires to create content material on credit score restore, okay, simply begin typing in key phrases on YouTube and see what different individuals are doing. Somebody simply gave you a script. All it’s important to do is make the script higher. You may actually obtain the YouTube video, flip it right into a transcript and, and tweak it and make it your individual, add to it, make it higher. And you have a fantastic basis. So what we did was we simply checked out what different individuals had been consuming, created a construction for these movies. In order that they sort of linked collectively, you watched this video and the subsequent one we had recorded was the subsequent logical one within the sequence. So that you sort of get down this little rabbit gap and it labored. Implausible.
Daniel Rosen (30:27):
That is so cool. And what else is cool is you are not solely the c e o of Legacy podcasting, however you are additionally a tech founder. What’s the Melville app and what does it do?
Ryan Helms (30:37):
Yeah, so if, if you happen to’re on the web, uh, you have in all probability prior to now six months, there’s all the time one thing taking place in AI proper now. Mm-hmm. <affirmative>, there’s all these new instruments and devices and issues popping out which are leveraging AI and it is taking place at a, a really fast tempo. Uh, so we’re making a instrument that leverages AI to primarily assist with content material advertising and marketing actions. So that you add a YouTube video, you add a podcast episode into this instrument known as Melville, and it primarily goes to summarize that content material for you. So when you have a forty five minute podcast episode, it summarizes it down. It is like a human, uh, readable abstract, proper? Give it some thought like a 4 eight Senate abstract, one thing like that. It provides you episode titles, uh, it pulls out quotes from the content material, all this kinds of stuff to assist make it simpler so that you can work as a particular person enterprise proprietor or content material creator. So if you happen to do not wanna rent that, that va or that assistant to put in writing these present notes or that YouTube description for you, this instrument can assist do this.
Daniel Rosen (31:39):
That’s so cool. Yeah. I really like that. After which what’s subsequent for you? What is the subsequent purpose?
Ryan Helms (31:45):
Yeah, I am not one of the best at setting objectives, to be trustworthy. That is a, it is a actually good query. I, uh, I I need to proceed to develop the company. Uh, that is what mm-hmm. <affirmative>, you already know, quote unquote places meals on the desk. Uh, proper now the software program simply prices cash. Uh, it, it is not making a bunch of cash but. I, I am certain you’ll be able to relate to that earlier in, uh, uh, you already know, credit score restore cloud days <snicker>. Certain. However yeah, proceed to develop the company and actually simply, I need to proceed to maintain my ear to the bottom, so to talk, within the content material world cuz issues are continuously altering. Uh, I believe within the subsequent three years, the the content material creation world is gonna get flipped on its head by ai. I believe AI is gonna change the sport for, for the whole lot. There’s already podcasts on the market which are 100% ai, just like the individuals No means.
(32:36):
Yeah. Yeah. There is a, if anybody’s , you’ll be able to in all probability discover it on YouTube kind in, uh, Joe Rogan interviews, Steve j Steve Jobs ai, uh, it is 100% ai. The dialog by no means occurred. And it is, so, not solely did the script get written by ai, however the voices or AI generated as nicely. And it’s, it’s insane. And I believe you are gonna begin seeing extra of this, uh, Hollywood is gonna get disrupted, they mentioned in, you already know, lower than 10 years, we’re gonna have a full size function movie within the movie show that was, uh, conceptualized by ai, 100% rendered by AI that has no actual particular person in it, however appears like actual individuals. So I, I believe that is gonna be a, a loopy subsequent 10 years.
Daniel Rosen (33:21):
Yeah, it does sound loopy. Yeah. Okay. I wanna swap gears proper now. I am gonna ask you some fast questions, reply with the very first thing that pops into your head. Okay? Yep. What’s what you are promoting superpower?
Ryan Helms (33:33):
Operations.
Daniel Rosen (33:35):
What’s what you are promoting kryptonite? The realm you needed to work the toughest to enhance
Ryan Helms (33:40):
Gross sales.
Daniel Rosen (33:42):
What does enterprise possession imply to you?
Ryan Helms (33:47):
Freedom.
Daniel Rosen (33:49):
What drives and motivates you?
Ryan Helms (33:52):
The scoreboard getting higher day-after-day.
Daniel Rosen (33:55):
Superior. What’s your definition of success?
Ryan Helms (33:59):
Time, location and monetary freedom.
Daniel Rosen (34:05):
Superior. And final, if you happen to might return in time and inform your self one piece of recommendation, what would it not be?
Ryan Helms (34:12):
Begin
Daniel Rosen (34:15):
<snicker>. That is good. Nicely, thanks a lot to your time at present, Ryan. This was lots of enjoyable.
Ryan Helms (34:21):
Yeah, man. Uh, adore it. Uh, I’ve loved attending to know you over the previous couple of years and, uh, excited to return on right here and hopefully your viewers obtained some worth from, uh, the matters we coated at present.
Daniel Rosen (34:30):
Oh, I hope so. I do know it. Um, and for everybody on the market, thanks for watching and listening and you’ll want to try Ryan’s YouTube channel at Ryan Helms and his podcast Content material Funnels on Apple Podcasts to study extra about content material creation and the way it can drive income for what you are promoting. And if you happen to’re discovering worth within the issues that I, that I share on this podcast, click on beneath to subscribe and observe. Additionally, gimme a 5 star evaluation and share the present and assist me to alter extra lives. And if you would like to learn the present notes, they’re posted on my weblog. And when you have a query or a remark, drop it down beneath as a result of I learn every considered one of them. I might love to listen to from you and I will reply as quickly as I can. Till then, handle Credit score Hero and I will see you on the subsequent episode and hold altering lives.
