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Seedrs has funded over 2,100 companies since launching in 2012. In 2022 alone, the platform helped companies from 15 completely different international locations increase capital and obtained funding from buyers in over 71 international locations globally.
However on twenty fourth October 2023, Seedrs handed one other landmark: we grew to become licensed below new EU regulation for fairness crowdfunding suppliers, which signifies that as a substitute of working with particular person European markets on a rustic by nation foundation, we have now a brand new unified strategy to supporting crowdfunding in Europe.
Enter Clear™: the primary Sweden-based marketing campaign to launch on the Seedrs platform following the EU growth.
Clear is a progressive audio model within the premium market, creating modular speaker and audio merchandise that not solely look and sound nice, but in addition stand the take a look at of time.
With greater than 45,000 merchandise bought, and a worldwide fanbase, we sat down with the Founder & CEO, Martin Willers, to search out out extra about their upcoming crowdfunding marketing campaign.
We’re so excited to be supporting your fundraising marketing campaign. What made you select fairness crowdfunding presently to boost funding for your online business?
Selecting Seedrs was like choosing the proper accomplice for our subsequent huge leap. It’s about extra than simply funding—it’s about inviting our neighborhood to take an actual stake in our imaginative and prescient of the longer term. Seedrs’ new EU license opens up a complete new chapter for us, connecting with supporters throughout Europe who consider in our mission.
You’re aiming to innovate the audio market via premium, trendy know-how. May you discuss us via a few your favorite merchandise, and the way you assume they’ll disrupt the audio market?
Our Clear Turntable is the newest instance the place our imaginative and prescient comes alive. It’s a throwback that speaks to the vinyl revival however with a contemporary twist—wi-fi, modern, and designed to final. We’re making a refined product that’s meant to be a part of your life for years to return. We’re setting the stage for an increasing audio expertise universe that’s as a lot about lasting high quality as it’s about gorgeous design.
Clear obtained angel funding in 2019. Are you able to describe the way you used that funding, and the way you’ve grown as a enterprise since then?
Promoting our design studio Folks Folks and going all-in on Clear was a leap of religion, however the angel funding in 2019 was the gasoline we would have liked. It allowed us to finish our founding group with Magnus and his gross sales experience. With him onboard our income skyrocketed from €0.7m to €4m in 3 years. These numbers aren’t simply milestones; they’re markers of a imaginative and prescient that’s changing into a actuality, pushed by a group that’s as enthusiastic about our merchandise as our clients are.
The market that you’re in could possibly be seen as area of interest, however your pitch mentions that the worldwide premium dwelling audio market is value $25bn USD – and rising. Who’re your rivals and what, in your opinion, provides Clear the sting?
Individuals are accomplished with tech that’s outdated by subsequent 12 months’s mannequin. They need one thing that lasts, like an excellent piece of furnishings that will get higher with age. That’s the place we are available in. We’re not simply within the enterprise of sound; we’re within the enterprise of design audio—audio merchandise that additionally work as a bit of iconic artwork in your front room. We goal to guide this ‘design audio section’ and make Danish and French friends look twice. Clear stands out with our up to date Nordic tackle design—the place simplicity meets enduring high quality supplies. We make merchandise that individuals wish to preserve, not exchange. And our modular design strategy makes our merchandise eternally upgradable. Our neighborhood’s development is the actual proof—we’re not simply reducing via the noise; we’re setting a brand new commonplace.
Discuss us via your group: what expertise do it’s important to make this enterprise successful, and what key hires are you trying to make sooner or later?
We’re a group of passionate craftsmen attempting to ship design perfection we could be proud off. Per’s design management has been essential in crafting our aesthetic and practical model, whereas Magnus’s background in trend and his strategic gross sales approaches have considerably broadened our market presence and bought us into a few of the worlds most guarded retail doorways. I deal with individuals, planet and revenue to verify all three are valued. As we develop, we’re trying so as to add like-minded who share our drive for design high quality. Particularly, we’re at the moment trying to rent for world operations and digital advertising.
Thanks for taking the time to speak via your upcoming marketing campaign with us, Martin!
Clear is coming quickly to Seedrs, looking for additional funding for his or her timeless modular audio merchandise with crystal clear sound.
Discover out extra concerning the upcoming marketing campaign, and register for precedence entry, right here.
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