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Seedrs has funded over 2,100 companies since launching in 2012. In 2022 alone, the platform helped companies from 15 totally different international locations elevate capital and obtained funding from traders in over 71 international locations globally.
However on twenty fourth October 2023, Seedrs handed one other landmark: we turned licensed underneath new EU regulation for fairness crowdfunding suppliers, which signifies that as a substitute of working with particular person European markets on a rustic by nation foundation, we’ve got a brand new unified method to supporting crowdfunding in Europe.
Enter Clear™: the primary Sweden-based marketing campaign to launch on the Seedrs platform following the EU growth.
Clear is a progressive audio model within the premium market, creating modular speaker and audio merchandise that not solely look and sound nice, but in addition stand the check of time.
With greater than 45,000 merchandise offered, and a worldwide fanbase, we sat down with the Founder & CEO, Martin Willers, to seek out out extra about their upcoming crowdfunding marketing campaign.
We’re so excited to be supporting your fundraising marketing campaign. What made you select fairness crowdfunding at the moment to lift funding for your enterprise?
Selecting Seedrs was like choosing the proper companion for our subsequent huge leap. It’s about extra than simply funding—it’s about inviting our group to take an actual stake in our imaginative and prescient of the long run. Seedrs’ new EU license opens up a complete new chapter for us, connecting with supporters throughout Europe who consider in our mission.
You might be aiming to innovate the audio market by means of premium, trendy expertise. May you speak us by means of a few your favorite merchandise, and the way you assume they’ll disrupt the audio market?
Our Clear Turntable is the newest instance the place our imaginative and prescient comes alive. It’s a throwback that speaks to the vinyl revival however with a contemporary twist—wi-fi, modern, and designed to final. We’re making a refined product that’s meant to be a part of your life for years to come back. We’re setting the stage for an increasing audio expertise universe that’s as a lot about lasting high quality as it’s about gorgeous design.
Clear obtained angel funding in 2019. Are you able to describe the way you used that funding, and the way you’ve grown as a enterprise since then?
Promoting our design studio Individuals Individuals and going all-in on Clear was a leap of religion, however the angel funding in 2019 was the gasoline we would have liked. It allowed us to finish our founding crew with Magnus and his gross sales experience. With him onboard our income skyrocketed from €0.7m to €4m in 3 years. These numbers aren’t simply milestones; they’re markers of a imaginative and prescient that’s turning into a actuality, pushed by a crew that’s as keen about our merchandise as our prospects are.
The market that you’re in might be seen as area of interest, however your pitch mentions that the worldwide premium house audio market is price $25bn USD – and rising. Who’re your rivals and what, in your opinion, offers Clear the sting?
Individuals are achieved with tech that’s outdated by subsequent 12 months’s mannequin. They need one thing that lasts, like an excellent piece of furnishings that will get higher with age. That’s the place we are available. We’re not simply within the enterprise of sound; we’re within the enterprise of design audio—audio merchandise that additionally work as a chunk of iconic artwork in your lounge. We goal to steer this ‘design audio phase’ and make Danish and French friends look twice. Clear stands out with our up to date Nordic tackle design—the place simplicity meets enduring high quality supplies. We make merchandise that individuals need to preserve, not exchange. And our modular design method makes our merchandise perpetually upgradable. Our group’s progress is the true proof—we’re not simply slicing by means of the noise; we’re setting a brand new customary.
Speak us by means of your crew: what expertise do you must make this enterprise successful, and what key hires are you trying to make sooner or later?
We’re a crew of passionate craftsmen making an attempt to ship design perfection we could be proud off. Per’s design management has been essential in crafting our aesthetic and purposeful model, whereas Magnus’s background in style and his strategic gross sales approaches have considerably broadened our market presence and obtained us into a number of the worlds most guarded retail doorways. I give attention to folks, planet and revenue to verify all three are valued. As we develop, we’re trying so as to add like-minded who share our drive for design high quality. Particularly, we’re at present trying to rent for world operations and digital advertising and marketing.
Thanks for taking the time to speak by means of your upcoming marketing campaign with us, Martin!
Clear is coming quickly to Seedrs, looking for additional funding for his or her timeless modular audio merchandise with crystal clear sound.
Discover out extra concerning the upcoming marketing campaign, and register for precedence entry, right here.
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