TransUnion (NYSE: TRU) introduced as we speak a collaboration with Canvas Worldwide, the world’s second-largest impartial media company. This collaboration will allow Canvas purchasers to faucet into TransUnion’s sturdy view of customers, anchored in offline knowledge, machine studying and automation. In consequence, it is going to simplify and drive smarter viewers planning, allow customized viewers creation and optimize measurement for among the world’s premier advertisers.
The brand new partnership opens the door to convey extra data-driven advertiser options leveraging superior lookalike modeling, customized viewers creation and omnichannel activation to the market.
TransUnion’s privacy-first method to id and people-based audiences and knowledge offers a strong image of individuals, households and units with the viewers constructing know-how to shortly and simply uncover proprietary client attributes and segments. Information-driven client insights can energy viewers personalization to greatest match context, advertising and marketing channel and buyer journey stage — enabling a number of company use instances.
Collectively, Canvas and TransUnion now allow the supply of extra related messages — higher aligned in the course of the buyer journey — enhancing the general expertise throughout advertising and marketing channels.
“This becoming alliance permits TransUnion to champion sturdy and exact knowledge options and know-how to the market,” stated Frans Vermeulen, Vice President, Technique & Market Improvement, Media & Leisure Vertical at TransUnion. “Working with Canvas to ship these options to premium advertisers retains TransUnion properly positioned to proceed empowering the promoting ecosystem with a three-dimensional view of id overlaying individuals, households and units.”
The mixed drive of TransUnion and Canvas improves the precision and amount of the information suite Canvas purchasers can faucet into, delivering a brand new, closed-loop viewers administration functionality, permitting for extra subtle knowledge evaluation and highly effective viewers insights.
“As a number one impartial company, we’re tuned into new developments on the planet of selling know-how and centered on making these improvements accessible to our purchasers — moderately than retrofitting legacy options that don’t make sense,” stated Greg Johns, Canvas Worldwide’s Chief Product Officer. “TransUnion’s lengthy historical past as a steward of client knowledge allows the supply of a privacy-conscious portrait of the buyer that our advertising and marketing purchasers use to construct a related journey from marketing campaign concept right down to stay messaging activation.”
About TransUnion (NYSE:TRU)
TransUnion is a worldwide data and insights firm that makes belief doable within the trendy economic system. We do that by offering an actionable image of every particular person to allow them to be reliably represented within the market. In consequence, companies and customers can transact with confidence and obtain nice issues. We name this Info for Good.®
A number one presence in additional than 30 international locations throughout 5 continents, TransUnion offers options that assist create financial alternative, nice experiences and private empowerment for a whole lot of tens of millions of individuals.
http://www.transunion.com/enterprise
About TruAudience by TransUnion
Powered by a three-dimensional view of individuals, households and units, TruAudience® options offers exact, scalable id to allow viewers concentrating on and client engagement throughout offline, digital and streaming environments. To be taught extra, go to http://www.truaudience.com
About Canvas Worldwide
Named Adweek’s 2020 Breakthrough Media Company of the Yr, Canvas Worldwide is an impartial media company that gives modern advertising and marketing options for manufacturers seeking to problem typical pondering and as an alternative make their very own daring strokes. Launched in 2015, the company is twin headquartered in Los Angeles and New York, with regional workplaces in Chicago, Dallas, Denver, and Atlanta. Named “Most Revolutionary Media Company” by Marketing campaign U.S., Canvas Worldwide providers world-class purchasers similar to Hyundai, Kia, Genesis, United Artists Releasing, Starz, McDonald’s and extra. The company’s tradition is constructed round the concept that to be able to obtain something nice, one should all the time first “Problem the Comfy.” To be taught extra, go to: http://www.canvasworldwide.com.
