Meet the founding father of Fishbrain


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Utilized by greater than 14 million anglers worldwide, Fishbrain helps ship the absolute best fishing expertise to each angler – whether or not newbie or professional. The platform gives customers with the instruments, insights, and help they should absolutely get pleasure from one of many world’s hottest hobbies.

Fishbrain is disrupting an business that has remained conventional, not solely making fishing extra accessible but in addition levelling the taking part in subject for the rising numbers of girls, minorities, and younger individuals trying to take up the game.

Now elevating on Seedrs, they’ve already reached their goal of £1M and are in overfunding. We sat down with the founder Johan Attby to get to know extra about his path to creating Fishbrain.

We’d like to learn about your careers earlier than Fishbrain and the place you first discovered that entrepreneurial spark.

I started my profession in academia with a masters in arithmetic and physics and began a PhD in AI after that. Whereas doing that I noticed some professors having began corporations based mostly on their analysis which I believed was fairly cool so I believed I may do the identical. Turned out I couldn’t… It was the tip of my profession in academia however the firm I began did nice. I scaled it in Silicon Valley and the corporate bought acquired by a US firm and I’ve been an entrepreneur, investor, advisor and board member since then.

What’s Fishbrain and what downside are you fixing?

Fishbrain is a neighborhood and platform for those that love fishing. Sport fishing is large, solely within the US 55 million individuals fish yearly they usually spend a whopping $50bn doing so. We join anglers to allow them to share their expertise with like minded and our distinctive utility options assist them land their dream catches.

What motivated you to start out Fishbrain?

I really like nerds and nerds don’t get the engagement and options they deserve on Fb, Instagram, TikTok or YouTube. There are app/platforms and vertical communities rising actually massive now like Strava for cyclists, Vivino for wine lovers, and Alltrails for hikers and I wished to construct one for the most important interest – sport fishing. Silicon Valley investor Andreessen Horowitz calls these rising communities Social+.

What are you able to inform us concerning the market and the way Fishbrain is positioning themselves for fulfillment?

Sport fishing is an enormous international market. By spending it’s the largest interest within the US who spend a whopping $50billion doing so. We’re already the no 1. neighborhood within the US with over 10 million registered customers and now we’re investing in our product and partnership to make it much more precious for anglers. 

What does your aggressive panorama appear like and the way does  Fishbrain differentiate itself? 

As talked about we’re already #1 within the US with fairly some margin. Our focus now isn’t on competitors however to proceed to construct our service so it turns into much more precious for anglers. Our ambition is to make it so good that each one 55 million People use it each time they swing their rods. And after that develop globally.

May you inform us about a few of your largest achievements so far? 

I’m very proud having constructed a service that’s utilized by greater than one million anglers each month. Nobody has managed to do that within the sport fishing business earlier than. I’m additionally very proud that we associate up with researchers and businesses round conservation and the place our enormous and quickly rising sport fishing information actively contributes to sustainable fishing.

How do you propose to create a scalable and worthwhile enterprise mannequin?

Our enterprise is 100% digital and due to this fact completely scalable. Our largest income stream is our subscription which has unbelievable gross margin as what we put behind our paywall is entry to crowdsourced information so we don’t have the price for content material like Spotify or Netflix. Our unit economics has been optimistic the previous couple of years and we’re on monitor to grow to be worthwhile.

On our market the place anglers purchase their fishing gear we take a fee on the gross sales we generate. We don’t take any stock ourselves which makes this enterprise line 100% scalable too. 

What do you propose to do with the cash you elevate? 

We are going to proceed to scale and get extra customers within the US and with a spotlight of changing into worthwhile. After we hit profitability we are going to begin increasing exterior the US. 

Apart from fishing, what do you like to do in your free time? 

I really like the outside typically, not simply fishing, and I actually like being out in nature with my household. I used to be a aggressive highway bike owner after I was youthful however now I’ve switched to mountain biking. I believe that’s the right mixture of getting train and being out in nature on the similar time. When Covid hit I began to play the piano. I may by no means consider it could be so arduous. Nonetheless suck at it however I’m not giving up!

For those who weren’t constructing Fishbrain, what do you assume you’d be doing? 

I’d nonetheless be an entrepreneur for positive. I really like constructing corporations! I’ve extra concepts however you solely have the bandwidth to execute on one by one (until you’re Elon Musk I assume…). It’d be one thing that may make a optimistic affect on the world. That issues extra to me day by day and I’m so joyful to see that we’re in a position to contribute to that by Fishbrain. 

What’s the most important lesson you’ve learnt up to now constructing Fishbrain?

Focus! There’s at all times a gazillion belongings you need to do and so many alternatives and it’s really easy to leap at too many on the similar time and fail with all of them. It’s very arduous to say no as a founder however that’s a key talent. Our imaginative and prescient is to grow to be the platform for all the pieces sport fishing however the way in which to get there may be to do a restricted quantity of recent issues in parallel and do them very well. Even be humble in that there isn’t any recipe for fulfillment, we’re doing issues nobody has executed earlier than. A number of the issues we do gained’t work and that’s completely fantastic so long as we hold velocity and hold testing issues. Some issues will work after which we double down on them. 

Fishbrain has raised over €1m and are overfunding. Fishbrain is a superb alternative to put money into an organization who’re passionate concerning the outside. Be part of their mission to make fishing desires come true, immediately and tomorrow. Take a look at the pitch right here.


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